Pernod: ‘big ambitions’ for American whiskey

French firm Pernod Ricard has “big ambitions” for American whiskey after securing a “strong position” in the category through an acquisition spree, according to the company’s vice-president of marketing, new brand ventures. Pernod Ricard made a number of moves in the American whiskey category last year. The group acquired Texas‐based Firestone & Robertson Distilling Co, maker of TX whiskey, as well as Kentucky Bourbon producer Rabbit Hole and US drinks group Castle Brands, maker of…

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