Aviation Gin to ‘disrupt’ UK market with expansion plans

Ryan Reynolds’ Aviation Gin brand is seeking to expand its presence in the UK with a multi-million-pound investment. The American gin brand, which was acquired by Deadpool actor Reynolds in February 2018, has “continued its rapid growth” and is now targeting the UK market. According to the brand, Aviation is responsible for at least 30% of the gin category’s growth in the US. Aviation Gin is now available in more than 40 countries with “further…

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Non-alcoholic ‘spirit’ Amplify launches in UK

Amplify has become the latest booze-free product to join the burgeoning non-alcoholic ‘spirits’ category. Amplify is seeking to “refresh the alcohol-free ‘spirit’ sector” and is “positioning itself as spirited, carefree, adventurous, sociable and uncompromised”. “Amplify is all about making the most of your experiences,” said Clare Gibson, marketing director at Amplify. “Amplifying your senses without the alcohol which means you’re sharper, more in the moment and heart who are thirsty for new experiences. “Whether choosing…

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Kinahan’s uses hybrid casks to age whiskey

Historical brand Kinahan’s has unveiled what it claims is the world’s first Irish whiskey range made using hybrid casks. The new series is made from casks individually built from a mix of five different types of wood. The hybrid casks include Portuguese oak, French oak, American oak, Hungarian oak and chestnut. Kinahan’s, which was relaunched in 2014, said it has returned to its “pioneering roots” with this new release. The first whiskey in the range,…

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Amazon moves into spirits with Tovess brand

Online retailer Amazon has released Tovess Single Batch Crafted Dry Gin, the first expression in a new line of spirits. Tovess Single Batch Crafted Dry Gin is the retail giant’s first spirit and will be available to buy exclusively through Amazon. According to Amazon, the Tovess brand is “dedicated to curating expertly distilled spirits from around the world”. Tovess was based on a traditional London Dry gin and is made at a distillery on the outskirts…

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Alcohol-free Highball Cocktails range launches in UK

The Original Free Drinks Company has released a range of ready-to-drink (RTD) non-alcoholic cocktails to meet growing demand for zero-ABV versions of popular serves such as the Aperol Spritz. Described as the UK’s “first” range of 0% ABV RTD cocktails, Highball Cocktails is said to offer “authentic, sophisticated alcohol-free companions to some of the world’s greatest cocktails in single-serve bottles, cans and on tap”. The range consists of six variants: Classic G&T, Pink G&T, Cosmopolitan,…

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