Eastern Europe: Affordability ‘biggest barrier’ to recruiting new drinkers

For all the political chill in the air, Russian demand for international spirits appears to be undimmed, and Poland is positively thriving. *This feature was originally published in the April 2019 issue of The Spirits Business Five years into the new Cold War, precipitated by Russia’s annexation of Crimea in 2014, and there’s little sign of a thaw on the political front. Yet for all the sanctions and threats of boycotts, the market for western…

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