Vinexpo webinar tackles brand priorities for 2021

Trade show Vinexpo New York will host its fourth webinar this week, which will focus on adapting to US market changes during and after Covid-19. In September, Vinexpo New York launched a five-part series of online seminars to help brands launch in the US. The series, called Growing Brands in the US Market, has been created by Vinexpo New York and Sonoma State University. The fourth session at 12pm EST on 3 December will be…

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McConaughey and Wild Turkey celebrate local legends

Wild Turkey and actor Matthew McConaughey have honoured everyday heroes as part of the Bourbon brand’s latest ‘With Thanks’ campaign. McConaughey, who is Wild Turkey’s creative director, surprised four ‘selfless individuals’ from Austin, Chicago, Dallas and New Orleans in recognition of their service during the Covid-19 pandemic. For this year’s campaign, With Thanks – Local Legends, McConaughey surprised four ‘local legends’ with a virtual chat and rewarded them with a personalised token of appreciation. Each…

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Trade groups urge end to ‘excessive’ tariffs

A coalition of 20 industry bodies has called for the immediate removal of tariffs on EU and US products before the “once-booming transatlantic drinks trade” suffers further damage. Trade associations including the Distilled Spirits Council of the US (Discus), Spirits Europe and the Scotch Whisky Association (SWA) have published a statement warning that further European Union (EU) tariffs of 25% on US rum, brandy, vodka and vermouth would “increase the tensions” around the ongoing trade…

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Drizly sales up 219% on US election day

The US presidential election on 3 November boosted online alcohol retailer Drizly’s sales by 219% above its baseline year-over-year growth. On Tuesday 3 November, voters in America flocked to the polls to elect the next president of the US. More than 146 million people cast their votes in the election, which saw Democrat candidate Joe Biden eventually beat Republican and current president Donald Trump. Sales for election day were 67.7% higher than the average of…

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Rums of Puerto Rico to tour the US

Government body Rums of Puerto Rico will tour four US cities next week to host tastings and pairing dinners to promote its local brands. The Taste of Rum festival will stop off at Boston, MA; New York, NY; Philadelphia, PA; and Washington, DC. At each stop on the tour, 20 rum fans will be invited to a two- or three-course Caribbean meal, followed by a rum tasting led by Rums of Puerto Rico brand ambassador…

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