Sugar-free Smirnoff Ice launches in US

Diageo has created a zero-sugar version of ready-to-drink brand Smirnoff Ice, which contains fewer than 100 calories. Smirnoff Ice Zero Sugar is made with Smirnoff vodka combined with natural flavours. Bottled at 4.5% ABV, the product is described as having a balance of citrus and sweet flavours. It is recommended served chilled. Available to buy in the US, Smirnoff Ice Sugar Zero is priced at US$8.99 per pack of six 315ml bottles. The launch of…

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End tariffs to save jobs, trade bodies urge

A collective of 17 trade associations representing alcohol sectors in the US, the EU and the UK have joined forces to call for the urgent removal of all tariffs to save jobs. The organisations – which include Spirits Europe, the Scotch Whisky Association and the Distilled Spirits Council of the US – have submitted comments to the United States Trade Representative (USTR) opposing the US government’s proposal to introduce additional tariffs on distilled spirits, wine…

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Kahlúa releases Nitro Cold Brew RTD

Pernod Ricard-owned coffee liqueur brand Kahlúa has expanded its ready-to-drink line with the launch of canned Nitro Cold Brew. In August 2018, Kahlúa launched a ready-to-drink (RTD) Espresso Martini, said to be the first product of its kind. The brand has now followed its release with Nitro Cold Brew, a canned cocktail made with rum, coffee liqueur and 100% Arabica cold brew coffee, which has been stepped for 18 hours. It contains 80 calories and,…

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SWA urges ‘swift’ removal of tariffs during UK-US trade talks

Trade body the Scotch Whisky Association (SWA) is calling on the UK government to “act swiftly” to remove tariffs during the US-UK trade negotiations as Scotch exports to the States drop by 65% in May. The US imposed a 25% import tariff on a number of EU goods, including single malt Scotch whisky, on 18 October last year. The move came in relation to an ongoing spat between the EU and US regarding aircraft subsidies…

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California orders all bars to close

The governor of California has halted the state’s reopening process and ordered all bars to close as the number of Covid-19 cases continues to soar. In a live broadcast yesterday (13 July), California governor Gavin Newsom ordered the immediate closure of all indoor operations in restaurants, wineries and tasting rooms, zoos, museums, family entertainment centres, cinemas and cardrooms in all counties. Bars were instructed to close all operations, including outdoor services. In the seven-day period…

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