Licor 43 creates campaign for vegan-friendly Horchata

Spanish liqueur brand Licor 43 has highlighted the vegan credentials of its Horchata expression through a new marketing drive in the UK. Earlier this year, Spanish drinks firm Zamora Company updated the recipe for its horchata-inspired Licor 43 liqueur, which is now 100% vegetable-based and free from dairy. To highlight it’s new plant-based recipe, Zamora Company has launched a campaign to reach the “dynamic, innovative vegan and free-from sector”. With the tag line ‘Did I…

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The week in pictures

Alcohol education charity Drinkaware has teamed up with UK-based supermarket chain Asda in a partnership that will see Drinkaware ambassadors visit 100 stores across the UK. The Drinkaware ambassadors will be giving out leaflets and encouraging customers to record their drinking levels – using scratchcards and the online Drinkaware DrinkCompare Calculator. This will be the third year of the initiative, which last year saw in-store Drinkaware ambassadors engage with almost 7,000 Asda customers.

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