Car racing operator Nascar has signed a multi-year partnership with American vodka brand Dixie. Under the agreement, the Charleston-made brand has been named the ‘official vodka of Nascar’ and will sponsor the Nascar Cup Series race at Homestead-Miami Speedway next season, commemorating the track’s 25th anniversary. “Our goal from day one has been to align with partners who share our mission of promoting the best of our region’s wonderful hospitality, flavours and craftsmanship,” said Matti Christian…
French vodka brand Poliakov has released a limited edition bottle design that aims to reflect the freezing cold and comes with a QR code. The Kryo Edition is said to echo the brand’s new communication campaign Born in the Ice Dimension. The name translates as ‘cold’ in Greek. The fully sleeved label features Poliakov’s iconic eagle “magnified by a transparency effect”. The bottle also includes a QR code, which directs consumers to an immersive video…
Cumbria’s Lakes Distillery has revealed a new bottle design for The Lakes Vodka to bring it in line with its whisky and gin. The Lakes Vodka is now presented in an embossed British-made glass bottle. The expression, created by The Lakes Distillery’s whisky maker, Dhavall Gandhi, is said to retain the “distinctive characteristics of the finest British wheat for a sweeter, more rounded flavour”. Kirsty Taylor, marketing director at The Lakes, said: “Everything we do…
Family-owned Bacardi has acquired American whiskey and vodka producer Stillhouse Spirits for an undisclosed sum. Stillhouse Spirits was founded by Brad Beckerman, and Bacardi made a minority investment in the firm in 2014. Beckerman, founder and CEO of Stillhouse Spirits, will leave the business to pursue other opportunities. He said: “I am proud that my mission for Stillhouse will be taken to the next level by industry leader Bacardi.” Stillhouse Spirits creates a range of…
Film star Kate Hudson is the latest celebrity to move into the drinks world with the launch of King St. Vodka. The brand was inspired by Hudson’s memories of hosting friends at her former home in King Street, in New York City, and was distilled in small batches in Santa Barbara, California. “I have always found the spirits industry fascinating, and I love Dirty Vodka Martinis,” said Hudson. “The creative side of me thought it…