Ukrainian vodka brand Nemiroff experienced double-digit sales growth in 2020 as volumes surpassed five million nine-litre cases. The vodka brand reported an 18% increase in sales last year, with volumes reaching 5.05m nine-litre cases. Nemiroff saw sales rise despite difficulties in global travel retail, where Nemiroff is one of the top-three vodka brands, and the brand’s sales fell by more than half. However, Nemiroff said it expects to see recovery in the sector in 2021.…
Investment firm Darco Capital has acquired American Harvest Vodka and Beach Whiskey, which will be managed by the newly-launched 1776 Spirits Company. Founded by entrepreneur and investor David Adelman, Darco Capital bought American Harvest Vodka and Beach Whiskey for an undisclosed sum. The spirit brands will now be a part of1776 Spirits Company, which will provide the infrastructure and resources required to market the spirits, facilitate distribution expansion and develop new variants for both brands.…
Texas-based Tito’s Handmade Vodka has agreed new distribution partnerships in Switzerland and Cyprus. Zurich-based Silverbogen and Nicosia, and Cyprus-based ACM Christofides will be the exclusive distributors of the vodka brand in their respective countries. Silverbogen was established 10 years ago and distributes brands including Aviation Gin, Compass Box Scotch whisky and Goslings Rum. ACM Christofides has been operating for 85 years and is the oldest distributor of The Famous Grouse blended Scotch whisky outside of…
Ukrainian brand Nemiroff hosted the second iteration of its Digestive Fest to highlight the versatility of De Luxe Honey Pepper vodka. The first Nemiroff Digestive Festival took place in Kyiv, Ukraine, in October 2020 and saw restaurants and bars serve complimentary digestif cocktails made using the Nemiroff Inked Collection of flavoured vodkas. The second Nemiroff Digestive Festival was held between 18 December and 7 January across major cities in Ukraine. Targeting the winter ski season,…
Singer songwriter Jason Derulo has joined the team at North Carolina-based Graybeard Distillery to lead the branding of Bedlam Vodka. Derulo has joined the senior management team behind Bedlam Vodka, where he will use his expertise to propel the brand’s ‘aggressive strategic direction and branding’. “Teaming up with the executives of such an amazing brand and being able to be an integral part of the marketing team was a no-brainer for me,” said Derulo. “It’s…