Diageo-owned gin brand Tanqueray opened its Tanqueray Townhouse at London’s Bloomsbury House this week. The festive takeover launched with a VIP party that saw guests including Luke Evans (pictured centre) and Pixie Lott (left) in attendance. Running until 14 December, visitors to the Tanqueray Townhouse will be able to sample signature serves as they explore different areas within the house – including The Aura Room, where guests can use facial recognition to uncover their perfect…
Milk-based vodka Black Cow has launched its first advertising campaign – a £400,000 (US$526,000) push that highlights the brand’s “playful” nature. Running from 2 to 15 December, the campaign aims to generate 11 million impressions and drive awareness of the Dorset-made vodka. Displaying the strapline ‘So wrong it’s right’, the campaign was developed to show the “playful” side of the brand, which produces vodka from cow’s milk. Black Cow co-founder Paul ‘Archie’ Archard said: “We…
The vodka category is witnessing a revival as producers take cues from gin and tap into the trend for authenticity. We present the brands to watch in 2020. The words ‘flavoured’ and ‘vodka’ were once inseparable, a happy marriage that saw the category peak in consumer popularity. Now, the two are more akin to a messy divorce, repelling one another as the category endeavours to re‐establish its somewhat tarnished reputation. But as brands begin to…
Car racing operator Nascar has signed a multi-year partnership with American vodka brand Dixie. Under the agreement, the Charleston-made brand has been named the ‘official vodka of Nascar’ and will sponsor the Nascar Cup Series race at Homestead-Miami Speedway next season, commemorating the track’s 25th anniversary. “Our goal from day one has been to align with partners who share our mission of promoting the best of our region’s wonderful hospitality, flavours and craftsmanship,” said Matti Christian…
French vodka brand Poliakov has released a limited edition bottle design that aims to reflect the freezing cold and comes with a QR code. The Kryo Edition is said to echo the brand’s new communication campaign Born in the Ice Dimension. The name translates as ‘cold’ in Greek. The fully sleeved label features Poliakov’s iconic eagle “magnified by a transparency effect”. The bottle also includes a QR code, which directs consumers to an immersive video…