Chase Distillery agrees distribution deal in Australia

English spirits producer Chase Distillery has signed a distribution deal with Stuart Alexander in Australia. Chase Distillery produces award-winning Chase Potato Vodka, which is redistilled with botanicals to create Chase GB Gin. The firm’s spirits portfolio is made from potatoes grown on the Chase family farm in Herefordshire,England. Andrew Carter, Chase Distillery managing director, said: “Partnering with Stuart Alexander is a great opportunity for us to step change our performance in the Australian market and…

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Altia considers temporary job cuts over covid-19

Koskenkorva vodka producer Altia is considering temporary staff lay-offs due to the impact of the coronavirus pandemic on the company. Altia has had to adjust its operations due to the impact of coronavirus on the company’s travel retail and on-trade business in all countries, as well as the firm’s exports. Pekka Tennilä, Altia CEO, said: “Our working environment has changed radically and we must react accordingly. The adjustments are necessary in order to maintain our…

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Moskovskaya Vodka to launch global pop-up event

Amber Beverage Group-owned Moskovskaya Vodka is preparing to launch its global pop-up activation in London next week, called Mosko Embassy. The inaugural Mosko Embassy event will take place at The Doodle Bar, London Bridge, on 27 February, before being rolled out to key European cities. The day will offer guests the chance to take part in workshops centred on the vodka brand’s heritage and history of the Moscow Mule. In the evening, guests will be…

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BrewDog to turn waste beer into vodka

Scottish brewer and distiller BrewDog will turn waste beer into vodka as part of its new sustainability initiative. As it moves into its 13th year of trading, the independent drinks producer has unveiled its BrewDog Tomorrow sustainability initiative, which charts a new six-point plan for the business going forward. As well as steps to increase recycling and a scheme that will see it refill beer cans in the US, BrewDog will also turn “imperfect” beer…

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Diageo eyes ‘real growth opportunity’ in no-ABV sector

After taking a controlling stake in non-alcoholic ‘spirit’ brand Seedlip, Diageo said it sees a “real growth opportunity” for the group and will continue investing in the alcohol-free category.  UK drinks giant Diageo increased its shareholding in booze-free Seedlip to a majority stake in August 2019. At the time, the group said it “will be a global drinks giant of the future”. The acquisition marked Diageo’s entry into the non-alcoholic ‘spirits’ category. The Johnnie Walker maker…

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