Warner’s unveils Spring Blossom Gin

English producer Warner’s is toasting the start of a new season with the launch of a limited edition gin: Spring Blossom. Warner’s Spring Blossom Gin is the brand’s 2020 vintage, following “the success” of the 2019 vintage. Spring Blossom is made with 15 botanicals, including juniper, coriander, hand-foraged rosehips, grapefruit, grains of paradise, raspberries, rose water and lavender water. Tasting notes for the gin include aromas of juniper and freshly pressed grapefruit juice on the…

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Gin brands to watch in 2020

Boosted by consumer demand, gin’s phenomenal growth looks set to continue as producers tap into flavour and low-ABV trends. We present the brands worth keeping an eye on in 2020. Global gin health continued to baffle the spirit’s naysayers in 2019, with analyst firm Euromonitor predicting that sales will top 82m nine‐litre cases this year. Sales for the juniper‐led spirit have risen over a number of years, and while Gordon’s remains the world’s top‐selling gin,…

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Top 10 spirits marketing moves in October

Last month’s top marketing moves included a video highlighting 155 years of Smirnoff vodka, a Wild Turkey digital interview series hosted by Matthew McConaughey and John Dewar & Sons’ Amazon whisky tasting. In October, Balcones lent its support to singer-songwriter Jarod Dickenson on his UK tour, and blended Scotch brand The Famous Grouse put its Smoky Black expression in the spotlight in a new ad. Wild Turkey Bourbon “explored conviction” in a new digital interview…

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The week in pictures

Elderflower liqueur brand St-Germain opened the doors to its Summer in Bloom terrace in London this week, taking over the outside area at OXO Tower Bar on the Southbank. The terrace opened alongside the launch of St-Germain brand ambassador Camille Vidal’s latest book, How to Spritz French Fluently, which she introduced at the opening party. During the launch, guests enjoyed three spritzes from the book, including the St-Germain Spritz, as well as three new St-Germain…

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How Brexit could impact spirits producers

With the UK’s stance on leaving the European Union as clear as mud, The Spirits Business speaks to spirits stakeholders about how they are planning for all possible scenarios. *This feature was originally published in the April 2019 issue of The Spirits Business In June 2016, the Brexit vote sent shockwaves through the UK electorate and political sphere, kicking off a long period of uncertainty for a wide range of industries. The Withdrawal Agreement, a…

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