Franklin & Sons launches menu design tool

Tonic water and mixer brand Franklin & Sons has created an online system designed to aid on-trade venues in creating and printing bespoke gin and tonic menus. The free online menu system features more than 500 gins and allows venues to print drinks lists that include their gin selection, suggested mixer pairing and garnish. Venues can then chose an illustration or text to accompany each drink. Rosie Crossman, brand manager at Franklin & Sons, said:…

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Canned water brand ‘enhances’ flavour of whisky

A new “wild” water brand has been designed to “enhance the flavour” of Scotch whisky and capitalise on the premium movement of the spirits industry. Larkfire is a “naturally-sourced” canned water from the Isle of Lewis in Scotland’s Outer Hebrides. It claims to be the “only known” canned water brand specifically made for mixing with whisky. The brand is said to provide an alternative to “chlorine-heavy” tap water and bottled water with high mineral content.…

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Franklin & Sons launches Mallorcan Tonic Water

Global Brands-owned mixer manufacturer Franklin & Sons has unveiled a new Mallorcan-inspired tonic water to give drinkers a “taste of the Mediterranean summer”. Franklin & Sons Mallorcan Tonic Water combines lemon, lime and grapefruit with rosemary, thyme and cinchona bark extract. Steve Perez, chairman of Global Brands, said: “We developed the new Mallorcan Tonic Water to give consumers a real taste of the Mediterranean summer. “Franklin & Sons remains at the forefront of flavour discovery,…

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Fever-Tree campaign aims to ‘erase malaria’

Tonic water manufacturer Fever-Tree is hoping to accelerate the fight against malaria with a new social media campaign, called Raise Your Glass, Erase Malaria. From 22 April to 31 May, Fever-Tree is calling on imbibers around the world to raise a glass to malaria’s demise and share an image of the moment on social media, tagging @FeverTreeMixers and #MalariaMustDie. For every photo shared across Instagram, Twitter and Facebook, Fever-Tree will donate £5 (US$6) to UK…

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Punch Room creates elemental cocktail menu

The London Edition hotel’s Punch Room has created a new menu inspired by the five classical elements – earth, air, fire, water and ether. The new menu, The Five: Volume III, is the latest instalment in the venue’s The Five series and has been developed by bar manager Andy Shannon – formerly of London’s Callooh Callay. The menu is split into five sections, each inspired by one of the elements that philosopher Aristotle believed made…

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