Pandemic could be ‘great leveller’ for small brands

Small brands have an opportunity to use the Covid-19 crisis as a “great leveller” to compete against bigger players, a leading distiller believes. Master distiller and co-founder of US-based Westland Distillery Matt Hofmann was speaking during the World Whisky Forum’s inaugural World Whisky Talk yesterday (27 May), which focused on issues facing the whisky industry as a result of the Covid-19 pandemic. He said smaller brands could use the time people are spending at home…

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American whiskey: do single malts need regulating?

As American whiskey producers experiment with single malts, there are calls to define rules and regulations about how they should be made. But some distillers are dissenting, believing it too early to straightjacket the category. The American whiskey category has grown at such a rate that distillers have struggled to keep up with demand. Fuelled by the Mad Men effect, every American whiskey style, from Bourbon to rye, has seen consumer interest soar – and…

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