Richard Paterson joins Wolfcraig Distillery

The new Wolfcraig Distillery, co-founded by former Whyte & Mackay chief executive Michael Lunn, has appointed Richard Paterson as master blender. Michael Lunn and co-directors John Moore and Jamie Lunn revealed plans to build the new £15 million (US$19m) Scotch whisky distillery near Stirling last month. The site is subject to planning approval with construction expected to begin in spring 2021. “We are honoured and proud to welcome Richard as Wolfcraig’s master blender,” said Michael Lunn.…

Continue Reading →

Wildcat Gin adds passionfruit flavour to range

Scottish producer Whyte & Mackay has expanded its Wildcat Gin range with the launch of a passionfruit flavour. The Scotch whisky producer joined the gin category in October 2018 with the launch of Wildcat Gin. Wildcat Passion joins the Wildcat range, which includes the blackberry-flavoured Wildcat Bramble and the core Wildcat Gin. Bottled at 37.5% ABV, the new expression offers “zesty orange and passionfruit” on the palate. It is recommended mixed with lemonade or used…

Continue Reading →

Whyte & Mackay offers chance to win 50yo whisky

Scotch producer Whyte & Mackay is giving consumers the chance to win a bottle of its new 50-year-old blended whisky, which has been priced at £5,000 (US$6,150). Scotch fans will have the opportunity to win one of 1,500 500ml bottles of the 50-year-old expression through a promotion advertised on 700ml and one-litre bottles of Whyte & Mackay blended Scotch whisky. Each promotional bottle label includes a unique code, which can be uploaded online to allow…

Continue Reading →

Whyte & Mackay launches ‘Say Hello to Jura’ campaign

Single malt Scotch whisky Jura has unveiled a new six-figure campaign in the UK to support the brand’s relaunch last year. The Whyte & Mackay-owned Scotch brand is targeting 22 million UK adults with the Say Hello to Jura campaign, which went live on 6 May. The campaign comprises cinema advertising, national broadcast video on demand, out-of-home advertising and digital advertising, which will be showcased nationwide. Targeted investment will also be channelled into “key” cities,…

Continue Reading →

Top 10 spirits marketing moves in April 2019

Last month’s top marketing moves included Martell Cognac’s new interactive talk show, the “world’s first” Old Fashioned vending machine and an augmented-reality app from Jack Daniel’s. In our latest marketing round-up, we take in Aperol’s “vibrant” Together We Joy campaign, while spiced rum brand Sailor Jerry partnered with the Tattoo’d America attraction to showcase the work of tattooist Norman ‘Sailor Jerry’ Collins. Tonic water brand Fever-Tree fights against malaria in a social media push and…

Continue Reading →