Does the RTD sector need more regulations?

The ready-to-drink (RTD) market is breathing new life into the ’90s alcopop trend, but with the category’s mounting success comes calls for more regulations. *This feature was originally published in the April 2020 issue of The Spirits Business In practically every supermarket in the 1990s there was a large section of the alcohol aisle that shone neon bright. These bottles of sweet, quaffable, fantastically coloured liquid were emblematic of mainstream drinking culture – particularly in…

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