Pandemic could be ‘great leveller’ for small brands

Small brands have an opportunity to use the Covid-19 crisis as a “great leveller” to compete against bigger players, a leading distiller believes. Master distiller and co-founder of US-based Westland Distillery Matt Hofmann was speaking during the World Whisky Forum’s inaugural World Whisky Talk yesterday (27 May), which focused on issues facing the whisky industry as a result of the Covid-19 pandemic. He said smaller brands could use the time people are spending at home…

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