Pernod Ricard and Wuliangye sign strategic alliance

French drinks group Pernod Ricard has signed a strategic partnership with Chinese baijiu maker Wuliangye International to boost its presence across Asia. The two companies signed a memorandum of understanding on 14 November. The agreement will help the firms to “carry out collaborative communication and comprehensive exchanges by jointly strengthening infrastructure, developing regional sales channel systems starting from South East Asia, with potential expansion to other markets in Asia outside of China and beyond, at…

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