Brits drinking less alcohol during lockdown

Most Brits are drinking the same or less alcohol during lockdown compared to before measures were put in place, new research shows. According to a YouGov survey of 2,070 UK adults between 22-26 May on behalf of trade body the Portman Group, the majority of Brits are drinking within the chief medical officer’s (CMO) guidelines, which advises men and women to consume no more than 14 units per week. John Timothy, Portman Group chief executive,…

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Baileys tops booze list in 2019 YouGov Buzz Rankings

Diageo-owned Baileys Irish cream liqueur took the number one spot in YouGov’s 2019 Brand Index Buzz Rankings for alcoholic beverages, beer and cider. Buzz scores are calculated by asking members of the public if they’ve heard anything positive or negative about 1,550 brands in the past two weeks, over the course of a year. Scores and net scores are calculated by subtracting the percentage of negative responses from the percentage of positive responses for each…

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Survey: 78% of Brits give into drinking pressures

Almost four in five drinkers in the UK consume more alcohol than they intend to due to social pressures, according to new research commissioned by Alcohol Change UK. According to a survey carried out by YouGov on behalf of Alcohol Change UK, the charity behind Dry January, 78% of Brits said they drink more than they want to or intend to. Alcohol Change UK said the reasons for drinking more varied between age groups, with…

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One in five mid-life adults likely to try non-alcoholic products

New research shows that one in five (19%) of UK adults aged between 40 and 64 are willing to drink non-alcoholic beer, wine or spirits substitutes. According to a YouGov survey of more than 3,000 UK adults in the age group, less than half (49%) of 40 to 64 year olds have tried to reduce their drinking. Commissioned by alcohol education charity Drinkaware, the survey asked drinkers how they currently moderate their drinking and the…

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British drinkers embracing low-alcohol alternatives

Almost a quarter of British drinkers have embraced low-alcohol alternatives, a first-of-its-kind survey commissioned by the Portman Group has found. The survey revealed that 24% of British imbibers have either already some of their choice beverages for low-alcohol alternatives or would consider doing so in the next six months. It showed that 7% of those surveyed have already switched some of their alcohol consumption to low- or no-alcohol alternatives, while a further 18% are likely…

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