Martin Miller’s campaign highlights creativity

Licor 43 owner Zamora Company has launched a new art-focused campaign for Martin Miller’s gin, which was inspired by the brand’s founder. Martin Miller’s From Madness to Genius was created to showcase the ‘artistic soul entrepreneurial attitude and obsession’ of the brand’s namesake founder. Robert Eastham, global sales and marketing director for Martin Miller’s Gin, said: “We went back to who the founder was, what his thought process was, how he worked, how he saw…

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Villa Massa releases Amaretto liqueur

Spain’s Zamora Company has extended its Villa Massa range with the launch of an almond-flavoured liqueur. Villa Massa Amaretto is made with high-quality almonds from Sicily, Italy, which have an intense taste and flavour due to warm temperatures and fertile volcanic oil. “At Villa Massa we use only the best natural ingredients from Italy, and use traditional methods to capitalise on the premium quality flavours and aromas that they offer,” said Julian Fernandez, global marketing…

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Zamora CEO on being agile during the pandemic

Like all other drinks firms, Spain’s Zamora Company has been thrown by the coronavirus pandemic. But CEO Emilio Restoy is sanguine about the effects of the Covid-19 lockdowns on his bottom line, and has been using the experience to make sure his outfit is agile enough to capitalise on new trends. *This feature was originally published in the August 2020 issue of The Spirits Business “There’s before March and there’s after March – and it’s…

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The big players investing in super-premium-plus gin

Gin startups have been one of the spirits industry’s recent success stories, but many are now being targeted for acquisition by the big players. SB finds out why these buyouts could be a good move for both parties. *This feature was originally published in the July 2020 issue of The Spirits Business A number of leading firms have turned heads with acquisition activity in the gin category over the past few years, most notably splashing…

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Licor 43 creates campaign for vegan-friendly Horchata

Spanish liqueur brand Licor 43 has highlighted the vegan credentials of its Horchata expression through a new marketing drive in the UK. Earlier this year, Spanish drinks firm Zamora Company updated the recipe for its horchata-inspired Licor 43 liqueur, which is now 100% vegetable-based and free from dairy. To highlight it’s new plant-based recipe, Zamora Company has launched a campaign to reach the “dynamic, innovative vegan and free-from sector”. With the tag line ‘Did I…

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