The big players investing in super-premium-plus gin

Gin startups have been one of the spirits industry’s recent success stories, but many are now being targeted for acquisition by the big players. SB finds out why these buyouts could be a good move for both parties. *This feature was originally published in the July 2020 issue of The Spirits Business A number of leading firms have turned heads with acquisition activity in the gin category over the past few years, most notably splashing…

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Licor 43 creates campaign for vegan-friendly Horchata

Spanish liqueur brand Licor 43 has highlighted the vegan credentials of its Horchata expression through a new marketing drive in the UK. Earlier this year, Spanish drinks firm Zamora Company updated the recipe for its horchata-inspired Licor 43 liqueur, which is now 100% vegetable-based and free from dairy. To highlight it’s new plant-based recipe, Zamora Company has launched a campaign to reach the “dynamic, innovative vegan and free-from sector”. With the tag line ‘Did I…

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Don Papa names Zamora Company US distributor

Zamora Company’s US subsidiary will distribute, sell and market Philippine rum brand Don Papa across America. Established in 2012, Don Papa is owned by UK-based Bleeding Heart Rum Company and is currently available in 25 markets worldwide. “Super-premium rum is a clear growth category in the US and without question, Don Papa is probably the most exciting and original rum brand on the market,” said Bill Corbett, CEO of Zamora Company USA. “We’re honoured that…

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Licor 43 moves into RTD category

Spanish liqueur Licor 43 has unveiled its first range of ready-to-drink (RTD) products, called Cocktail 43 Fresco. The range of ‘fizzy fusions’ is made by combing Licor 43 Original with real fruit juices. Cocktail 43 Fresco comprises two flavours, lemon and berry. Both have an ABV of 5.6% and will initially launch in the Netherlands priced at RRP €2.49 (US$2.80) each via Maxxium Netherlands. They will be rolled out to major retailers in due course,…

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Licor 43 reveals new website

Zamora Company has launched a new website for Licor 43 to provide brand information and inspiration to consumers and the trade. Centring on the liqueur brand’s Tastes Better Together campaign, licor43.com has been rebranded to bring together Licor 43’s heritage, provenance and signature cocktail serves. Julian Fernandez, global marketing and innovation director of spirits at Zamora Company, said: “We are an on-trend liqueur with a long, strong heritage that has always been, and will always…

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