Chapel Gate names Axiom Brands UK distributor

Irish whiskey bonder The Chapel Gate Irish Whiskey Co has appointed Axiom Brands as its UK distributor.

Axiom Brands, which currently distributes Starward Whisky and Belsazar Vermouth in the UK, will carry Chapel Gate’s two Irish whiskey expressions – The Gael and The Flintlock 16 Year Old.

Chapel gate founder Louise McGuane said: “Axiom Brands are the ideal partner for us in the UK; their carefully curated portfolio of authentic and independent minded brands is exactly where we need to be.

“This partnership allows us to re-double our efforts in the UK market, and we’ll be dedicating a full-time person in market to work with the Axiom team to expand our distribution and tell our unique story to the trade and consumers.”

Chapel Gate, which launched its inaugural bonded whiskey in 2017, recently expanded its portfolio with the launch of a single malt Irish whiskey: The Flintlock.

The Flintlock is a blend of three whiskeys that have been aged for 16 years in partially disgorged ex-Bourbon casks. Just 400 bottles of the single malt have been released, each bottled at 46% abv and priced at RRP £100 (US$127).

Katherine Hagan, from Axiom Brands, said: “Louise is an extremely passionate founder and we are looking forward to helping her revive the lost art of whiskey bonding.

“We were already huge advocates of the Irish Whiskey category and JJ Corry has everything we look for in a brand: high quality liquid, strong branding and an inspirational founder – we can’t wait to get started.”


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Author: Owen Bellwood {authorlink}