Complaint against Bumbee Vodka dropped

Industry watchdog Portman Group has dismissed a complaint that the packaging of Fynoderee Manx Bumbee Vodka appeals to children.

Fynoderee Manx Bumbee Vodka was hit with a complaint that it appealed to children

A complaint from Kella Distillers claimed that the name of the product from Isle of Man-based Fynoderee Distillery was derived from a children’s fairytale.

The complainant also said that the label, which features a stylised cartoon image of a bumblebee, and the font, appealed to people under the legal drinking age of 18.

The Independent Complaints Panel found that the product was based on a folklore story, which was not well known.

Additional research also found that the word ‘Fynoderee’ was “more strongly associated” with the distillery’s range.

The panel noted that folklore tales do not have the same appeal to children as classic fairytales.

The panel also found that the ‘bumbee’ (human bee) had a “mature” theme and that the word ‘vodka’ was displayed in large text to clarify its contents.

Finally, the panel said the design was “whimsical and mature in design” and was found to be “not reminiscent of a classic fairytale.

A spokesperson for The Fynoderee Distillery said: “We take great pride in the quality and sophistication of our branding across all product lines and have thorough regard for the Portman rules in all our marketing endeavours.

“We were surprised by the nature of this complaint and are grateful to The Independent Complaints Panel for thoroughly researching the background to our unique Manx folklore-inspired identity and backstory and ultimately conclusively dismissing this complaint against Fynoderee Manx Bumbee Vodka.”

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Author: Nicola Carruthers {authorlink}