Consumers spend £69 on average night out

Average consumer late-night spending has increased in the last year as revellers splash more money on food and in-venue drinks, according to a new report.

A total of 2,512 people in the UK were surveyed for the latest Deltic Night Index, which was commissioned by UK nightclub operator The Deltic Group. The results showed that the average consumer spend this quarter rose 15.5% to £68.68 (US$91), compared to £59.49 (US$79) last year.

This was attributed to an 11.7% increase in money spent on food (£16.20/ US$21.50), a 10.3% increase on in-venue drinks (£19.25/US$25.50) and a 32.1% increase in money spent on transport (£12.02/US$16).

In addition to this, the research showed consumers are going out more frequently and staying out for longer compared to last year, with 58.1% of consumers going out at least once a week. The average night out now lasts four hours and 35 minutes, according to the report.

Research showed 39.4% of consumers spend between three to four hours out during a night out, with 37.2% spending five to six hours out.

Furthermore, 25.8% of consumers said Facebook was the second-most important factor when deciding where to go for a night out after recommendations (55.6%). More than a quarter of people said they use Facebook to decide where to go – 1% more than last year.

Peter Marks, chief executive of The Deltic Group, said: “Given the ongoing pressures facing the UK’s retail and leisure industries, it is fantastic – and perhaps surprising – to see that so many Brits feel this positively about their local towns and cities, and the leisure offerings within them.

“If anything, it seems that consumers are looking for even more variety, demonstrating just how important it is for operators to work together with local governments and other stakeholders to enrich our towns and cities by providing a great round-the-clock offer for people to enjoy.”

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Author: Melita Kiely {authorlink}