De Kuyper signs Three Sixty Vodka distribution deal

Dutch drinks group De Kuyper Royal Distillers has agreed to distribute Three Sixty Vodka in the Netherlands.

Effective from 1 January 2019, the partnership builds on Three Sixty Vodka-owner Friedrich Schwarze’s plans to expand across Europe.

Three Sixty Vodka is made from German wheat and is bottled at 37.5% abv. The vodka undergoes four distillations and a patented diamond filtration.

Mark de Witte, CEO of De Kuyper Royal Distillers, said: “Vodka is growing as a category and a main ingredient for many popular cocktails.

“Following our vision to ‘own the cocktail’, we believe that Three Sixty Vodka adds additional consumer attention to our portfolio.

“Thanks to its unique filtration Three Sixty Vodka is one of the mildest and purest vodkas in the world and represents an exclusive and luxury lifestyle.”

De Kuyper is preparing to release a series of new products in collaboration with top bartenders this year, as it endeavours to increase its innovation efforts.


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Author: Amy Hopkins {authorlink}