Dead Man’s Fingers debuts limited edition line

Halewood Artisanal Spirits has launched a limited edition Dead Man’s Fingers spiced rum range in skull-shaped containers.

The range features four new flavours – Dragon Fruit, Liquorice & Blackcurrant, Cherry, and Banana. Each spiced rum is bottled at 37.5% ABV.

Sam Caulfield, brand manager for Dead Man’s Fingers, said: “Since launching the Dead Man’s Fingers brand, our focus has always been on shaking up the rum category, and creating a line-up of on-trend flavoured rums that are a little out of the ordinary.

“The trend for flavoured/spiced rums has continued to gain traction over the past year, now making it the fastest-growing spirits category [Nielsen GB data], and this is something that we’re seeing reflected in the brand’s success.

“We’ve built a loyal fan base of consumers who love the innovative flavours profiles, versatility and quirky personality of the brand, and our skull-shaped glasses have become somewhat of a collector’s item.

“With this in mind, we’re confident that the combination of these limited edition flavours with the bespoke skull glasses will provide the trade with a brilliant gift offering, which is sure to be a hit with rum lovers this Christmas.”

Each expression in the limited edition range is available to buy online for an RRP of £22.95 (US$31) per 500ml.

In July this year, Dead Man’s Fingers expanded its range with four new expressions –  Lime, Raspberry, Passionfruit and Hazelnut.


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Author: Nicola Carruthers {authorlink}