Drinkaware offers Asda shoppers alcohol education

Alcohol awareness charity Drinkaware has teamed up with UK supermarket Asda to offer customers free information and advice on alcohol this month.

Drinkaware ambassadors will be present in 100 Asda stores on Friday 11 and Friday 18 January to hand out thousands of alcohol assessment scratchcards, which use a “factual, non-judgemental approach” to encourage consumers to think about their drinking habits.

Ambassadors will also be on hand to talk to customers and discuss any concerns they may have about their own, or a friend or family member’s alcohol intake.

Both groups hope the partnership, which is now in its third year, will help people make informed decisions by creating awareness around the harms of alcohol and the health benefits of cutting down.

Rommel Moseley, Drinkaware director of business development and partnerships, said: “The advice and information that Drinkaware provides is invaluable to the many people looking to make changes to their own or a family member’s drinking habits in January, and we know that the Drinkaware ambassadors in Asda will help many customers to make positive changes and reduce their risk of alcohol harm.”

This year’s partnership will have a particular focus on drink-free days – especially for middle-aged men and women.

Shoppers will also be able to take away the charity’s leaflet, Talking to your kids about alcohol, plus alcohol unit measuring cups and calorie wheels.

Drinkaware will be at stores including Aintree, Barnsley, Brighton, Dumbarton, Luton, Sheffield, Sunderland, Swansea, Tamworth, Westbrook and York on 11 January. The charity will visit venues including Ayr, Blackpool, Edinburgh, Elgin, Falmouth, Glenrothes, Leicester, Milton Keynes, Rotherham, Swanley, Trafford Park and Watford on 18 January.

Chris Lowe, senior director for public affairs at Asda, said: “Customer insight shows that more people think about their health in January, and look for ways to cut back on their alcohol consumption after the festive period, so this opportunity to receive accessible, friendly advice and support comes at just the right time.”

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Author: Melita Kiely {authorlink}