Edrington Americas ends third-party TR contracts

Edrington’s travel retail business in the Americas will cease distribution of third-party spirits from Illva Saronno, Sazerac and Tito’s Handmade Vodka.

From 30 September, Edrington Americas Travel Retail will no longer distribute Tito’s Handmade Vodka and Illva Saronno’s brands, while its distribution agreement with Buffalo Trace maker Sazerac will end on 31 December.

The move will allow The Macallan maker Edrington to focus on its portfolio of wholly-owned super-premium brands.

“This rationalisation of our portfolio is an important step as we continue to sharpen our focus and perfect our execution in the super-premium segment,” said Juan Gentile, managing director of Edrington Americas Travel Retail.

“In the Americas region we are now fully aligned with the overall Edrington strategy in travel retail and well positioned to drive our premiumisation agenda. We would like to thank our third-party brand partners for their support and co-operation over many successful years and wish them all the best for the future.”

Edrington took control of its travel retail business in the Americas in 2017 with the acquisition of World Equity Brand Builders’ (WEBB) stake in the pair’s Edrington WEBB Travel Retail Americas joint venture. The joint venture was established in 2015 after Edrington ended its distribution deal with Rémy Cointreau Travel Retail.

In 2014, Edrington announced it would close Maxxium Travel Retail, a European partnership with Beam, and in 2016 brought out its Edrington FIX Middle East joint venture partner to take distribution in-house.


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Author: Amy Hopkins {authorlink}