Fever-Tree, the producer of premium tonics and mixers, today announced a distribution agreement with Southern Glazer’s Wine & Spirits (Southern Glazer’s), North America’s largest distributor of wines and spirits.
Effective August 1, 2018, SGWS will become Fever-Tree’s distribution partner, with exclusivity in the on-premise channel across 29 U.S. states and Washington, D.C.
Prior to the new partnership, Southern Glazer’s had distributed Fever-Tree in 16 U.S. states that included Alaska, Arizona, Arkansas, California, Colorado, Idaho, Illinois, Minnesota, Nevada, New Mexico, North Dakota, Oregon, South Carolina, South Dakota, Tennessee and Washington. The partnership adds 13 new states, including Delaware, Florida, Indiana, Iowa, Kentucky, Louisiana, Maryland, Missouri, Nebraska, Ohio, Pennsylvania and Texas and Hawaii as well as Washington, D.C.
Fever-Tree will also work closely with both Southern Glazer’s and the major spirits brands within its distribution portfolio. “The partnership is a crucial step as we transition to Fever-Tree USA taking full responsibility for its distribution across the country,” says Fever-Tree North American CEO Charles Gibb.
Fever-Tree was founded in 2005. Their products contain no artificial sweeteners, preservatives or flavorings.
“Our partnership with Fever-Tree brings together the highest quality market leaders on all sides, from spirits and mixers to the dynamics of the Southern Glazer’s distribution network, thus is a natural fit within our portfolio,” says Brad Vassar, COO, Southern Glazer’s Wine & Spirits. “We see exceptional opportunities in marrying Fever-Tree’s unique mixers with the many premium spirits in our portfolio. Through our partnership, we can seamlessly improve drinking occasions across the country.”
Go to Source
Author: Kyle Swartz