Fewer Americans are drinking alcohol—so bars and brewers are adapting – CNBC

Fewer Americans are drinking alcohol—so bars and brewers are adapting  CNBC

– Alcohol consumption across the globe fell 1.6% in 2018, according to data from IWSR. – As alcohol consumption declines, low- and non-alcoholic drinks offer an opportunity to appeal to consumers who don’t want to drink as much. – In the U.S., only 0.5% of the total beverage alcohol market are low- or no-alcohol brands. This summer when it comes time to celebrate with friends, it’s more likely someone in the group will be raising a glass with a beverage that doesn’t have alcohol. The trend coincides with changing consumer tastes, as more people try to eat and drink healthier and follow low-…


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