Hard Rock Announces Menu Revamp

With more than 20 new offerings debuting in locations around the world, Hard Rock International is launching its most extensive menu innovation in the company’s history on June 14. The focus is on the new Steak Burgers, which include a BBQ Bacon Cheeseburger and the Double Decker Double Cheeseburger, a tribute to Hard Rock’s 1971 “Down Home Double Burger” and the iconic double decker buses synonymous to the brand’s London roots.

But the jewel in Hard Rock’s burger crown is its 24-Karat Gold Leaf Steak Burger. Prced at $24.95 in all locations, the ½-lb. fresh Steak Burger topped with 24-Karat edible gold leaf with Tillamook cheddar cheese, leaf lettuce, vine-ripened tomato and red onion. Through the Hard Rock Heals Foundation, a portion of all proceeds from the 24-Karat Gold Leaf Steak Burger will benefit Action Against Hunger to assist in the fight against world hunger.

As for beverages, Hard Rock is heavy into boozy shakes, with a twist on classic flavors like Strawberry Cheesecake and The Cookies n’ Cream. Guests can enjoy these over-the-top milkshakes in both spirited (thanks to Absolut Vanilla vodka) and non-alcoholic versions. The shakes are also Instagram-ready, with unique garnishes and colorful toppings such as frosted animal crackers and a chocolate Oreo Churro. 

Hard Rock Cafe plans to offer limited-time milkshake varieties, timed to special occasions or holidays. Fan-favorite milkshakes that debuted for Valentine’s Day, St. Patrick’s Day and Pride month gave guests a sneak peek at these exclusive boozy beverages that will be released throughout the year.

The global launch of the
new menu coincides with Hard Rock’s Founders’ Day as a tribute to the original
legends who opened the doors to the first Hard Rock Cafe at Old Park Lane in
London on June 14, 1971 with a mission to serve the best burgers and milkshakes
around the world. The company is about to a new
flagship cafe in London’s Piccadilly Circus.

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Author: Melissa Dowling {authorlink}