Hensol Castle Distillery creates low-calorie liqueurs

Welsh producer Hensol Castle Distillery is targeting health-conscious consumers with a new liqueur range that is low in calories and sugar.

Specialist spirits firm Bottlers and Distillers (B&D) Wales built its £7 million (US$8.8m) distillery and visitor centre at Hensol Castle in south Wales last year. B&D Wales partnered with the Vale Resort hotel in Hensol, Vale of Glamorgan, where the 400-year-old castle is located, to build the full-scale distillery.

One of the site’s first products is Trulo, a low-calorie, low-sugar and low-ABV liqueur range.

Bottled at 14.9% ABV each, Trulo comes in four flavours: Coconut Rum, Espresso, Passion Fruit and Peach Melba Schnapps.

Each Trulo liqueur has between 31 to 36 calories per 25ml serving. In comparison, similar liqueurs on the market have an ABV of up to 40% and up to 90 calories per 25ml, the producer noted.

Stephen Leeke, managing director of the Vale Resort and joint founding partner of Hensol Castle Distillery, said: “Trulo stands for ‘truly low’ and we’ve created something that is precisely that – low in calories and sugar and lower in alcohol.

“We’ve worked with more than 50 mixologists and 1,500 consumers within the target demographic to develop an instantly recognisable brand that takes its cues from the world of fashion and cosmetics.

“Our Passion Fruit drink has been developed to tap into the cocktail culture of the popular Porn Star Martini, while our Espresso liqueur is perfect for Espresso Martinis. We’re hoping to extend the range in the near future and additional flavours are currently being developed and taste tested.”

Trulo is the brainchild of Andy Mallows, managing director and founding partner at Hensol Castle Distillery.

Trulo liqueurs have been priced at RRP £9.99 (US$12.30) per 500ml bottle.

Hensol Castle Distillery has also shifted its production to make 1.2m litres of hand sanitiser a month for frontline workers amid the pandemic.

The distillery will open later this year and will include a gin school, visitor experience and bottling plant.


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Author: Nicola Carruthers {authorlink}