Jane Walker shows support for Women’s March

Diageo will take the Jane Walker iteration of its Johnnie Walker striding man logo to Washington DC this weekend in solidarity with the Women’s March 2019.

The inaugural Women’s March took place on 21 January 2017, when five million women, men and gender non-conforming people across the globe marched for a “world that is equitable, tolerant, just and safe for all”.

Tomorrow (19 January), Jane Walker’s ‘striding woman’ will ‘walk’ in Washington DC with the millions expected to march around the world “towards a shared vision of progress in gender equality”.

To support this year’s #WomensWave march, the brand has created a series of Jane Walker “signs of progress” in partnership with graphic artists Monica Ahanonu, Libby VanderPloeg, Ali Macdonald, Edward Ubiera, Laurène Boglio, Grace Miceli, William de Lannoy, Bari Schechter and Laura Zalewski.

The ‘signs of progress’ have been created to “celebrate the spirit of the women’s movement” and have taken inspiration from non-profit brand partners Monumental Women and She Should Run. They can be downloaded and printed from www.walkwithjane.com.

The Jane Walker by Johnnie Walker team will be handing out complimentary ‘signs of progress’ from a truck situated at 14th Street NW & Constitution Avenue NW along the march route.

There will also be a Jane Walker designated donation booth in the Constitution Gardens near the end of the route, where walkers can donate their signs to be preserved for a future pop-up exhibit created in collaboration with the New York Historical Society – Center for Women’s History.

Diageo released the Johnnie Walker Black Label The Jane Walker Edition in March last year as a “symbol of the brand’s commitment to progress”.

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Author: Melita Kiely {authorlink}