Michter’s to launch in Ireland through Intrepid Spirits

Independent distribution company Intrepid Spirits has signed a deal with Michter’s American whiskey to import and distribute the brand in Ireland.

Intrepid Spirits held a soft launch for Michter’s back in November last year, during the Whiskey Live festival at Dublin Castle.

The Dublin-based distribution firm’s Irish portfolio currently comprises Egan’s Irish Whiskey, Mad March Hare Premium Irish Poitín, and botanical spirit Cocalero.

Matt Magliocco, vice president of Michter’s, said: “The Intrepid team is phenomenally talented and deeply passionate about high quality spirits.

“With its rich whiskey tradition, cutting-edge gastronomy, and vibrant economy, Ireland presents an excellent opportunity to introduce Michter’s, and we could not be more excited to get started.”

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Author: Melita Kiely {authorlink}