Nemiroff expands duty free availability

Ukrainian vodka brand Nemiroff has expanded its presence in travel retail and appointed a new distributor for its products in Germany.

Nemiroff has appointed African Eastern as its travel retail distributor in the UAE and on the Indian subcontinent.

The Ukrainian brand, which sponsors American martial arts championship UFC, also launched an advertising campaign at Dubai Duty Free to coincide with a UFC event in the city.

Chirag Aggarwal, business manager – travel retail at African Eastern, said: “Nemiroff is one of the fastest growing brands in the vodka category and we are pleased to take over the distribution of the brand in travel retail. We see a lot of synergies in our partnership and look forward to growing the brand in this region.”

September also saw Nemiroff appoint Semper Idem Underberg AG as its new German distributor.

Yuriy Sorochynskiy, CEO Nemiroff Vodka Company, said: “The German market is an important step in establishing Nemiroff Vodka’s global presence since it is one of the top 10 markets globally for vodka consumption.”

Thomas Mempel, board member of Semper idem Underberg AG, added: “We look forward to our partnership and into complementing our portfolio.”

Earlier this year, the Ukrainian vodka brand announced its volume sales grew 5.5% in 2018, bolstered by demand in the Commonwealth of Independent States.


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Author: Owen Bellwood {authorlink}