Nola Distilling given new lease of life

Hustler Vodka producer HS Beverage has revived the former home of Nola Distilling in New Orleans and reopened the site as Nola Distillery.

Nola Distilling was founded by Kirk Coco in 2015, but closed its doors on 13 April 2018 after just three years of operation.The distillery used sweet potato as the base ingredient for its spirits, which included different styles of vodka, a coffee cordial and a white rum.

The site was purchased by Las Vegas-based HS Beverage last year and has been given a new lease of life as Nola Distillery.

Nola Distillery will produce Nola Vodka, Nola Pepper Vodka and Nola Rum with a focus on using Louisiana-grown ingredients.

The distillery also hopes to launch its own whiskey expressions and is working with New Orleans-based rice brand Jazzmen Rice to create the region’s first rice-based vodka.

Dawn Vachon, national sales and marketing director for Nola Distillery, said: “Jazzmen Rice Vodka will be wildly popular in the local and national retail market because they already have brand recognition on supermarket shelves, retail outlets and [an] international presence.”

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Author: Owen Bellwood {authorlink}