Not-for-profit vodka secures Enotria & Coe deal

Heroes Vodka, a not-for-profit brand that works to support military veterans, has agreed a distribution deal with Enotria & Coe in England and Wales.

Heroes Vodka will now be available in restaurant chain Gaucho as a result of the new agreement with Enotria & Coe.

The brand donates all profits towards supporting Britain’s military community, with at least 20% of proceeds going to the brand’s charity partners: The Royal Navy and Royal Marine Charity, ABF The Soldiers Charity and The RAF Benevolent Fund.

Remaining profit is used to provide employment and training opportunities for injured veterans and military spouses.

Heroes Vodka has already established distribution in Scotland, and is available in premises including the five-star Sheraton Grand Hotel in Edinburgh and Heart of Midlothian Football Club.

Chris Gillan, Heroes Drinks Company founder and military veteran, said: “Customers are choosing Heroes Vodka because we offer a premium British spirit at a fair price that raises funds for a cause close to many people’s hearts.

“Securing this deal is a landmark step for our company and will help us to change the lives of even more injured veterans.”

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Author: Melita Kiely {authorlink}