Pernod Ricard Agrees to Buy Malfy Gin

Drinks giant Pernod Ricard announced last week that it has
agreed to buy Italian super-premium gin brand Malfy. The range of super-premium
gins, distilled by the Vergnano family in the Italian region of Moncalieri, has
a presence in several international markets including the U.S., the U.K. and
Germany.

Introduced in 2016 by parent company Biggar & Leith, Malfy distills its gins using genuine Italian ingredients such as Italian juniper, coastal-grown Italian lemons and Sicilian blood oranges and pink grapefruits. The range includes four different variants: Originale, Con Limone, Con Arancia and Gin Rosa, which sell at a suggested retail price of about $30 per 750-ml. bottle.

The financial terms were not disclosed, but Pernod Ricard said that it expected the transaction would close shortly. The deal strengthens Pernod’s position in the high-end gin category and follows its 2018 partnership with Monkey 47 and its 2016 acquisition of Ungava.


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Author: Melissa Dowling {authorlink}