Pernod Ricard to buy super-premium gin Malfy

Pernod Ricard has signed an agreement to acquire super-premium Italian gin brand Malfy for an undisclosed sum.

Created in Moncalieri, Italy, by the Vergnano family, the Malfy gin range consists of four variants: Originale, Con Limone, Con Arancia and Gin Rosa. The collection is made using Italian ingredients such as lemons from Amalfi, Sicilian blood oranges and pink grapefruits.

The Malfy gin range is currently available in markets including the US, UK and Germany.

Elwyn Gladstone, founder of Biggar & Leith, which launched Malfy gin in 2016, said: “We are excited to see Malfy gin move to the Pernod Ricard family of brands. We believe that with their stewardship and expertise in building super-premium spirits brands, Malfy will continue to flourish.”

Malfy will become the sixth gin in Pernod Ricard’s portfolio, which includes Beefeater, Seagram’s, Plymouth, Monkey 47, and Ungava. German brand Monkey 47 joined the Pernod Ricard stable in 2016, and Canadian brand Ungava entered the fold in 2018 after the French firm acquired a majority stake in its owner Corby Spirit & Wine.

Pernod’s largest gin brands – Beefeater, Plymouth and Seagram’s – operate under the company’s independent gin unit The Gin Hub.

Christian Porta, managing director in charge of global business development at Pernod Ricard, said: “This acquisition is true to our long-standing strategy of investing in brands with strong potential in growing categories.

“In line with the launch of our ‘Transform and Accelerate’ strategic plan, we will continue actively managing our fantastic portfolio of brands.”

The deal is expected to close shortly.


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Author: Nicola Carruthers {authorlink}