Pernod Ricard UK names new commercial director

Jameson Irish whiskey owner Pernod Ricard UK has promoted Ian Peart to the position of commercial director, effective from 1 July 2020.

Peart will succeed Chris Ellis, who is leaving Pernod Ricard after almost 16 years with the firm.

Peart currently works as Pernod Ricard UK’s business development director, a role he has held for the past three years. In this position, Peart has been responsible for identifying, developing and accelerating growth opportunities for Pernod Ricard in the UK.

He first joined the French drinks firm in 2006 as field sales director. Since then, he has held numerous posts in the commercial team, including field sales controller, business unit controller – grocery and channel director, on-trade.

David Haworth, Pernod Ricard UK CEO, said: “I am delighted for Ian who has a wealth of industry experience having worked in the UK drinks industry for 28 years, the last 14 years at Pernod Ricard in a number of roles within the business.

“Chris has been with Pernod Ricard for 16 very positive years in a variety of commercial roles and has decided the time is right to move on – Chris goes with our very best wishes for his next adventure.”

Last month, Pernod Ricard invested in super-premium liqueur Italicus Rosolio di Bergamotto in a bid to establish it as “one of the world’s most successful aperitivo brands”.

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Author: Melita Kiely {authorlink}