Rooster Rojo Tequila heads to Russia and Norway

Amber Beverage Group-owned Rooster Rojo Tequila has expanded its global footprint by launching in Russia and Norway.

The 100% blue weber agave Tequila brand has partnered with Altair Group to enter the Russian market, and will work with Engelstad Spirits as it brings its portfolio to Norway.

Rooster Rojo Tequila is already available in the US, the UK, Canada, Australia, Mexico, Italy, Greece, Austria, the Netherlands and the Baltic States.

Mantas Zlatkus, global brand director for Rooster Rojo Tequila, said: “As consumers strive for quality, the premium Tequila market is growing over 15% each year. This is a beneficial fact for our premium and 100% pure agave Tequila.

“Our entrance into the Russian market is a very strategic step as Russia has one of the biggest Tequila markets globally (2.7 million litres per year), also – white spirits are very popular there and Tequila is starting to gain its position as a premium beverage.”

Elena Azhnova, Amber Beverage Group go-to-market strategist, believes the brand will fill a gap in the Norwegian market where there has been a “lack of high-quality products in the Tequila segment”.

“They see that 100% blue agave Tequila is the future,” Azhnova added. “Norwegian bars and restaurants are excited to put Rooster Tojo in their drinks menus.”

Last week, Rooster Rojo Tequila announced it had renewed its sponsorship with the J2 Racing team for a second season of the VLN Endurance Championship.


Go to Source
Author: Melita Kiely {authorlink}