Ryan Reynolds brings #TipYourBartenders to UK

Actor and Aviation Gin owner Ryan Reynolds has extended the brand’s #TipYourBartenders initiative to the UK, which will see 30% of online sales donated to The Drinks Trust charity.

Until 31 May, 30% of all bottles of Aviation Gin sold online through new UK distributor Proof Drinks, and retailer The Whisky Exchange, will go to The Drinks Trust.

Reynolds said: “The UK is not only home to the world’s most discerning gin drinkers, but also the ‘gintenders’ themselves.

“In an effort to support the bartenders we know and love, we will be donating a tip for every bottle purchased online to support the invaluable work The Drinks Trust continues to do.”

Aviation American Gin is priced at RRP £29.99 (US$37) per 700ml bottle.
The brand first launched the #TipYourBartenders initiative in March, with proceeds given to the United States Bartenders’ Guild (USBG) to support on-trade members affected by coronavirus.

The Drinks Trust launched its Covid-19 Emergency Fund earlier this month after raising more than £400,000 (US$498,000) to help those in the industry who have been left in financial hardship due to the pandemic.

Ross Carter, CEO of The Drinks Trust, said: “We are receiving unprecedented demand for our services at this time. The financial concerns caused by loss of work can seriously impact an individual’s mental health and we’re working with experts in both HR and wellbeing to help give actionable advice to all members of the on-trade.

“We’re grateful to Aviation Gin for its support during this tough period for our industry.”

Reynolds acquired the gin brand in February 2018.

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Author: Melita Kiely {authorlink}