Spirits initiatives championing sustainability

From single-use plastic to endangered species, the spirits sector has made great strides when it comes to saving the planet through bold campaigns centred on sustainability. Here, we present 10 initiatives tackling environmental issues for World Earth Day today (22 April).

Over the past few years, the spirits industry has sought to channel eco-friendly messages through its marketing campaigns in a bid to encourage the world to take notice of important issues such as recycling and waste reduction.

Scotch whisky producer Glenmorangie committed to saving giraffes from extinction through a three-year partnership, while Elephant Gin raised funds for elephant conservation charities.

Meanwhile, in the on-trade, Patrón Tequila and mixer producer Fentimans partnered with leading bars to highlight sustainability and at-risk species.

Click through the following pages to see our pick of top sustainable campaigns for World Earth Day.