Stella Artois Launches its First Seasonal Beer

Stella Artois has introduced Stella Artois Solstice Lager, the the brand’s first-ever limited-edition golden lager brewed especially for summertime.

Triple filtered, this beer has malty sweetness and zesty citrus notes, the company says, with 4.5% ABV and 105 calories per bottle. Stella Artois Solstice Lager will hit shelves nationwide, starting June 8. It will be available while supplies last, through Labor Day, Sept. 7.

A preview launch will take place May 25-May 31 in the sunny city of Phoenix.

“We are very excited for people – both in Phoenix and across the country – to try what’s soon to be the only seasonal beer they’ll want to keep drinking all summer long,” says Lara Krug, VP of marketing, Stella Artois. “Stella Artois Solstice Lager delivers a little taste of sunshine in a bottle, helping to turn any summertime moment into a special celebration, at a time where summer might not look like the usual.”

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Author: Melissa Dowling {authorlink}