With Tales of the Cocktail (TOTC) just around the corner, we turn to the pros to get their tips and tricks for making it through the week, as well as their best memories from festivals gone by.
Seminars, tastings, parties, dinners, debates, bar crawls, health and wellness classes – year after year, Tales of the Cocktail delivers an eclectic itinerary in New Orleans, US.
Proceedings will kick start on Tuesday 16 July – but how do you ensure you don’t burn out before the festival’s closing party on Saturday 20 July?
Here, we ask some of the brightest names in the industry for their top tips on how to survive your first Tales adventure.
Plus, they’ve got more than a tale or two to tell from previous festivals.
Click through to the following pages for the full ‘tales of wisdom’ ahead of this year’s show.
And, if you’re looking for the best events to make an appearance at, see our round-up of unmissable TOTC 2019 events.