The 10 best-selling world whisky brands

Irish, American, Canadian and Japanese producers are proving their spirits are every bit as credible as more established whisky-producing regions. As we count down the top million-case sellers, it’s clear innovation and well-executed marketing moves are paying off.

So highly regarded is Japan’s whisky-making ability that demand continues to outstrip supplies, much to both consumers and producers’ dismay. Meanwhile, Irish whiskey continues its impressive expansion, welcoming new distillers to the fold on a regular basis.

Innovation was apparent across the world whisky board in 2019, with new flavours, cask maturation methods and creative bottle designs coming from a wide assortment of brands.

We’ve combed through our Brand Champions 2020 data to bring you the 10 best-selling world whisky brands of 2019.

Click through the following pages to discover the world’s biggest-selling world whiskies, listed in order of their nine-litre case sales.

Data listed is to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020 report.