Top 10 spirits marketing moves in April 2019

Last month’s top marketing moves included Martell Cognac’s new interactive talk show, the “world’s first” Old Fashioned vending machine and an augmented-reality app from Jack Daniel’s.

In our latest marketing round-up, we take in Aperol’s “vibrant” Together We Joy campaign, while spiced rum brand Sailor Jerry partnered with the Tattoo’d America attraction to showcase the work of tattooist Norman ‘Sailor Jerry’ Collins.

Tonic water brand Fever-Tree fights against malaria in a social media push and Havana Club rum focused on Frozen Daiquiris for a new multi-market campaign.

Over the following pages, we name our top marketing moves launched in April 2019.