Top 10 spirits marketing moves in June 2020

From a US$5 million investment to boost diversity in the American whiskey industry to a 10-day exploration of the Amazon rainforest, these were some of the most creative brand initiatives last month.

While Bacardi recruited three flat mates to depict life in lockdown on film, Buffalo Trace adapted its annual 5km distillery run in light of the global pandemic.

Meanwhile, Scotch whisky brand Glen Moray unveiled a new online series, called Whisky Surgeries, and Loch Lomond Whiskies named a new ambassador.

What’s clear is that despite the pandemic, brands remain innovative when it comes to marketing initiatives and committed to important causes – such as Rémy Martin’s latest sustainability pledge.

Click through to the following pages to learn more about the top 10 marketing moves that caught our eye in June.