Top 100 fastest-growing spirits rise 11% in 2018

The world’s top 100 fastest-growing spirits brands collectively grew 11% last year, according to IWSR Drinks Market Analysis.

The figures were released as part of the IWSR Drinks Market Analysis Global Database, which also noted that the total spirits category grew 0.8% in 2018.

The 100 leading spirits brands represent 690.5 million nine-litre cases of the world’s total 3.17 billion cases of spirits.

The majority of brands that top the fastest-growing spirits list are local products, including soju, baijiu and Indian whisky.

The best-selling brand in the world, which also added the most cases to its total volume last year, was Korean soju Jinro, which increased by 6.4% to 80.9m cases.

It was followed by Pernod Ricard’s Imperial Blue whisky, which grew 19.4%, while Royal Stag whisky grabbed the third spot (15.5%).

“Though we saw a decline in beer and wine consumption last year, brands in the spirits category continue to enjoy great consumer loyalty,” said IWSR CEO Mark Meek.

“It’s particularly interesting to see the growth of gin brands, the category which experienced the largest gain in global beverage alcohol consumption in 2018.”

Last month, The Spirits Business revealed that Gordon’s Pink broke the million-case barrier less than two years since its launch after selling 1.21m cases in 2018.


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Author: Nicola Carruthers {authorlink}