It was a mixed bag for spirits big in their home territories with many brands reporting declining or stagnant sales in 2019. We examine the performance of local million-case sellers across categories such as shōchū and soju.
Local spirits such as cachaça, pisco and soju are huge in their homelands, however the majority of brands are yet to expand their reach globally.
On our best-selling list, categories such as cachaça, shōchū and raki all reported sluggish sales, while soju and pisco brands were the only million-case sellers to post volume growth in 2019.
The world’s largest spirit category, baijiu, was a notable omission from our list as producers declined to reveal their volumes. Cachaça 51 also refused to disclose its 2019 volumes because of the current Covid‐19 crisis.
Following our recently published Brand Champions 2020 report – an analysis of the spirits brands selling more than one million cases annually – we run through the world’s best-selling local spirits brands on the market today.
Click through the following pages to discover the top eight best-selling local spirits brands, listed in order of their nine-litre case sales.
Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020.