Top nine best-selling liqueur brands

Bartender collaborations and experimental flavours have added excitement to the liqueurs category in recent years. We analyse the performance of the sector’s biggest brands.

The liqueurs category witnessed a slight uptick in 2019, growing by 1.5%, according to Euromonitor. The category has benefitted from new innovations, vibrant marketing campaigns and its use in cocktails.

In the UK, liqueur sales reached £1.3 billion (US$1.7bn) in 2019 as consumers purchased 43 million bottles, according to figures from the Wine and Spirit Trade Association (WSTA).

Looking across our list of best-selling brands, two-thirds of the million-case sellers witnessed growth last year. However, a number of brands recorded stagnant sales in 2019.

Following our recently published Brand Champions 2020 report – an in-depth analysis of the brands selling more than one-million cases annually – here, we run through the world’s best-selling liqueur brands on the market today.

Click through the following pages to discover the nine best-selling liqueur brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020.