Bartender collaborations and experimental flavours have added excitement to the liqueurs category in recent years. We analyse the performance of the sector’s biggest brands.
The liqueurs category witnessed a slight uptick in 2019, growing by 1.5%, according to Euromonitor. The category has benefitted from new innovations, vibrant marketing campaigns and its use in cocktails.
In the UK, liqueur sales reached £1.3 billion (US$1.7bn) in 2019 as consumers purchased 43 million bottles, according to figures from the Wine and Spirit Trade Association (WSTA).
Looking across our list of best-selling brands, two-thirds of the million-case sellers witnessed growth last year. However, a number of brands recorded stagnant sales in 2019.
Following our recently published Brand Champions 2020 report – an in-depth analysis of the brands selling more than one-million cases annually – here, we run through the world’s best-selling liqueur brands on the market today.
Click through the following pages to discover the nine best-selling liqueur brands, listed in order of their nine-litre case sales.
Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020.