Top seven best-selling speciality spirits

The ever-growing popularity of apéritifs has bolstered sales of bitters and vermouth around the world. We present the speciality spirit brands taking the category by storm.

Rising demand for Spritz cocktails and innovative low-ABV serves has seen sales in the speciality spirits sector continue to rise, with the three top-selling speciality spirit brands all posting increases for 2019.

As consumer demand for bitters and vermouth brands rises, a host of high-profile bartenders and brands have entered the segment, further shining a light on these star ingredients.

This year, just two out of the seven million-case selling brands on our list witnessed declines, while Aperol, Martini and Jägermeister were among the top performers in our roundup of the best-selling speciality spirits.

Following our recently published Brand Champions 2020 report – an in-depth analysis of the brands selling more than one million cases annually – here, we run through the world’s best-selling speciality spirit brands on the market today.

Click through the following pages to discover the seven best-selling speciality spirit brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020.