Tullamore D.E.W., IrishCentral Rebrand Pubs for St. Patrick’s Day

Digital media company IrishCentral and Irish whiskey brand Tullamore D.E.W. will next weekend transform famous non-Irish bars and restaurants across the U.S. into rebranded Irish mashups. As part of the “O’Everyone” initiative, the operators will get new names, logos and menus throughout the weekend of St. Patrick’s Day, March 15-17, 2019.

For instance, New York will see Chef JJ Johnson’s Caribbean/American South concept Gibson + Luce become O’Johnson’s; French Champagne spot Flute Bar will become O’Flute’s; and hip Indian/Australian eatery Babu Ji will be O’Babu Ji’s.

In Los Angeles, Santa Monica’s Mexican standby Gilbert’s El Indio will become O’Gilbert’s, while Malibu’s Gladstones will become O’Gladstones and Hollywood cocktail lounge Spare Room will be O’Spare Room.

Chicago’s El Hefe will transform into O’Hefe; Bub City’s Country Western Honky Tonk will become O’Bub’s; and BIG Bar at the Hyatt Regency will become O’BIG’s.

Boston will play host to a tropical Irish hybrid with O’Tiki Rock; the city’s classic Southern dive Loretta’s Last Call will become O’Loretta’s; and Menetomy’s patriotic tavern will become O’Menotomy’s.

Revelers in the four cities will enjoy custom Irish-fusion food and drinks menus selected by IrishCentral. The O’Everyone celebrations aim to open up the spirited holiday to all. And to bring the Irish spirit to life, T-shirts (O’insert-your-last-name or nickname) are available for purchase at www.OEveryone.com.


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Author: Melissa Dowling {authorlink}