Wildcat Gin adds passionfruit flavour to range

Scottish producer Whyte & Mackay has expanded its Wildcat Gin range with the launch of a passionfruit flavour.

The Scotch whisky producer joined the gin category in October 2018 with the launch of Wildcat Gin.

Wildcat Passion joins the Wildcat range, which includes the blackberry-flavoured Wildcat Bramble and the core Wildcat Gin.

Bottled at 37.5% ABV, the new expression offers “zesty orange and passionfruit” on the palate. It is recommended mixed with lemonade or used as the base for a Porn Star Martini cocktail.

The launch will be supported by a PR and and social media marketing campaign that focuses on the idea “that our passions define who we are”.

The brand has expanded its partnership with LGBTQ+ collective Sink the Pink to include the launch of the Pink Noise project, which seeks to provide funding to LGBTQ+ artists that have been impacted by the Covid-19 crisis.

Wildcat Gin will give a 700ml bottle of its new flavour to the first 500 people who pledge £15 (US$19) or more to the Pink Noise project. With the donations, Pink Noise will commission new creative work across a variety of mediums to reflect the diversity of talent in the community.

Kenny Nicholson, head of modern spirits at Whyte & Mackay, said: “Wildcat Passion is the latest addition to the Wildcat range, designed specifically to meet consumer demand for new, fun flavours of gin for up-tempo, after dark occasions.

“During this time of uncertainty, with the launch of Passion, we wanted to pledge our support to the LGBTQ+ community and help them continue to be their fantastic selves.

“By joining forces with our long-time friends at Sink The Pink, we’re giving people the chance to support their favourite queer artists and raise a glass to everything they do to keep the UK’s queer nightlife alive.”

Wildcat Passion is available to buy from Tesco stores across the UK, priced at £26 (US$33) per 700ml bottle.


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Author: Nicola Carruthers {authorlink}