Campari Group Launches Rare Super-premium Division

The Campari Group has created a new Rare Division to will focus on Campari Group’s super-premium and above offering.  The New York-based incubator division will be led by Julka Villa, who will retain her role as global strategic marketing spirits managing director, and will operate distinct from Campari America under the direct aegis of the Group CMO.  Rare aims to unlock and accelerate the growth potential  of a select range of super-premium and above brands and individual expressions…

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What’s on this weekend

Bathtub Gin competition Bathtub Gin is offering fans the opportunity to decide the brand’s next flavour and win a year’s supply of the new product. From today (14 May), Bathtub Gin is asking drinkers to submit new flavour ideas through the @bathtubginuk Instagram page for one week. Bathtub Gin will then shortlist four flavours and ask the public to vote for their favourite. The flavour with the most votes will be used to create the…

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Whisky Me gains £75,000 investment on Dragons’ Den

Entrepreneurs Thomas Aske and Tristan Stephenson secured a £75,000 (US$105,000) investment on hit BBC programme Dragons’ Den for their whisky pouch subscription club, Whisky Me. Broadcast in the UK last night (13 May) on BBC1, Aske and Stephenson secured the investment from three of the dragons – Deborah Meaden, Peter Jones and Tej Lalvani. All three dragons made an offer for Whisky Me, with Aske and Stephenson eventually negotiating a joint investment with all three…

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Edrington rebrands Naked Grouse whisky

The Macallan owner Edrington has debuted a new identity for blended malt Naked Grouse that aims to make whisky ‘more accessible’. The brand has been renamed Naked Malt and its bottle has been redesigned, but the liquid’s recipe remains unchanged. The new, 100% recyclable packaging is embossed with a barrel, a reference to the blended malt’s six months spent in first-fill oloroso Sherry casks. Elaine Miller, global brand controller at Naked Malt, commented: “For our…

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Joe Jonas fronts Tanqueray Sevilla spot

Diageo has partnered with musician Joe Jonas on a new digital series to mark the US-wide launch of Tanqueray Flor de Sevilla gin. First released in September 2018, the gin is made with oranges from Seville in southern Spain. It was launched in select US markets the following year. To celebrate the launch of the orange-flavoured variant across the US, Tanqueray has unveiled a new series, called Today’s Forecast: Sunshine in a Glass. Jonas stars…

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