The Cognac Masters 2021 results

The increasing popularity of France’s native spirit has been met by quality products across the board, as this year’s blind-tasting competition shows. Global Cognac sales have gone from strength to strength in recent years. Despite a blip in volumes in 2020 because of the pandemic, sales are set to bounce back over the coming years. In March, a report by market analysis firm Technavio projected total Cognac sales to increase by a compound annual growth…

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Usher and Rémy Martin partner on new campaign

Rémy Martin has partnered with multi-Grammy Award-winning artist Usher on a new campaign that celebrates the connection between music and Cognac. Team up for Excellence – The Film was created in partnership with agency Fred and Farid in New York, US, and is narrated by Yeah! singer Usher. The story explores the connection between music and Cognac from the 1920s to the present day, spanning a multitude  of styles such as blues, hip-hop, swing dancing…

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Rémy Cointreau full-year sales rise 1.8%

French drinks group Rémy Cointreau saw full-year organic sales increase 1.8%, boosted by a double-digit gain for Cognac in the fourth quarter. Rémy Cointreau’s sales for the year ending March 2021 reached €1.01 billion (US$1.2bn), led by a strong performance in the second half. The firm’s fourth quarter sales grew 15.1%. In January, the Rémy Martin Cognac owner reported strong double-digit growth in the third quarter of its fiscal year, which marked the firm’s return…

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LVMH wine and spirits sales soar in Q1

The wine and spirits arm of LVMH saw sales skyrocket during the first quarter of 2021, aided by a ‘strong rebound’ in China. The wine and spirits unit of luxury goods company LVMH saw organic revenue rise 36% in the first quarter of 2021 to reach €1,510 million (US$1,805m). Compared to the same period in 2019, this represented a 17% organic increase. LVMH said Hennessy Cognac saw volumes grow by 28% during the three-month period,…

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Cognac sales to grow $303.59m by 2025

Global Cognac sales are predicted to increase by US$303.59 million between 2021 and 2025, boosted by demand from North America, according to a new report. According to a report from market analysis firm Technavio, global sales of Cognac are projected to increase by 2% compound annual growth rate (CAGR) until 2025. In 2021, value growth for the category is projected to rise by 1.34%. The report, titled Cognac Market by Product, Distribution Channel, and Geography…

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